Azzedine Alaïa, Arthur Elgort. Freedom

In the 1970s, despite not yet knowing each other, Azzedine Alaïa and Arthur Elgort were responding to a similar current within the cultural landscape. Alaïa realized that fashion had changed; its locus had shifted from the salons to the streets. Elgort, then a young photographer for American Vogue, was in the process of establishing a new vision for photography that also moved outdoors, away from the studio; his “snapshots'' ushered in a more informal photographic style marked by its spontaneity. Both actively contributed to popularizing the mobile, assertive and independent woman within fashion.
This book commemorates the long collaboration between Alaïa and Elgort. Many of the images produced by the duo are considered classics, emblematic of the late 20th century. This volume reproduces approximately 200 of these dynamic, playful photographs, many of which feature Alaïa himself.